Date Title Publicationsort descending Pay/Free
1/2015 Digital Media: Rise of On-demand Content Deloitte Free
12/2018 2017 CMO Survey Deloitte Digital Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
7/2015 A Study Customer Journey Map for User Experience Analysis of Information and Communications Technology Service Design, User Experience, and Usability: Users and Interactions 14th International Research Conference in Service Management $
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
1/2015 UNUM: Inaugural direct-to-consumer campaign DMA International ECHO Awards, 2015 Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
10/2017 6 ways to grow your database this season Dot Mailer Free
10/2017 Artificial Intelligence in email Dot Mailer Free
10/2017 Empowering your events marketing with email Dot Mailer Free
8/2017 Ready for Black Friday? Dot Mailer Free
7/2017 Hitting the Mark 2017 Dot Mailer Free
7/2013 Time-weighted attribution of revenue to multiple e-commerce marketing channels in the customer journey Durham Research Online Free
7/2013 Inferring marketing channel relevance in the customer journey to online purchase. Durham University Free
5/2017 US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media e-Marketer Free
1/2014 The Role of the Marketing Mix in Television Media and the Concept of “Consumer Audience” Economic Development $
9/2015 State of Marketing Attribution in Asia Pacific Econsultancy Free
7/2015 The Role of DMPs in the Era of Data-Driven Advertising Econsultancy $
3/2016 SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING Ekonomski Vjesnik Free
3/2013 Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists Electronic Commerce Research $
9/2014 The effects of product involvement and impulse buying on purchase intentions in mobile text advertising Electronic Commerce Research and Applications Free
2/2015 Smart technologies for personalized experiences: a case study in the hospitality domain Electronic Markets $
7/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Elsevier Free
7/2018 Augmented reality: Designing immersive experiences that maximize consumer engagement Elsevier Free
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Elsevier Free

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