Posting Datesort ascending Title Publication Pay/Free
12/2011 The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials Journal of Advertising Free
12/2011 Five Easy Improvements For B2B Financial Services Interactive Marketers Forrester $
12/2011 Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults Procedia - Social and Behavioral Sciences Free
12/2011 That was funny, but what was the brand again? International Journal of Advertising $
12/2011 Marketing Essentials: Optimize Your Campaign to Go Viral Gartner $
12/2011 The Right Way To Globalize Your Interactive Marketing Programs Forrester $
12/2011 Test Interactive Marketing Opportunities On The Second Screen Forrester $
11/2011 Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising Journal of Marketing Research $
11/2011 Competitive Landscape: Location-Based Advertising and Marketing Gartner $
11/2011 Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards Forrester $
11/2011 How Personal Identity Management Will Change Social Marketing Relationships Forrester $
11/2011 When To Hire A Social Media Boutique Agency Forrester $
11/2011 Marketing Essentials: Four Ways to Strengthen IT-Based Quantitative Consumer Research Using the Internet and Mobile Devices Gartner $
11/2011 Context effects of TV programme-induced interactivity and telepresence on advertising responses International Journal of Advertising Free
11/2011 Marketing Essentials: 10 Ways to Raise Awareness Gartner $
11/2011 Competing for consumer memory in television advertising International Journal of Advertising $
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Journal of Research in Interactive Marketing $
10/2011 Forecasting television ratings International Journal of Forecasting $
10/2011 Traditional Paid Media Must Fuel Earned Media Efforts Forrester $
10/2011 Digital marketing strategies that Millennials find appealing, motivating, or just annoying Journal of Strategic Marketing $
10/2011 Going Mobile?: Smartphone marketing efforts just make sense Marketing Health Services $
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Industrial Marketing Management Free
10/2011 Marketing Essentials: New Digital Options for Qualitative Consumer Insight Gartner $
9/2011 Role and Responsibilities of the Marketing Operations Director Gartner $
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Journal of Marketing Free