Posting Datesort ascending Title Publication Pay/Free
2/2019 How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data] Hubspot Free
12/2018 The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!) Hubspot Free
12/2018 Global Influencer Marketing What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World eMarketer $
12/2018 ASOS Uses Machine Learning To Understand Customer Value (For the technically inclined, a full description is in the paper below) Forrester Free
12/2018 Driving Customer Lifetime Value with Machine Learning grow.co Free
12/2018 An Introduction to Predictive Customer Lifetime Value Modeling Oracle+Datascience.com Free
12/2018 SOCIAL MEDIA INFLUENCERS DRIVE TRENDS–BUT HOW? AND WHY? Mediakix Free
12/2018 Estimating Customer Lifetime Value Using Machine Learning Techniques IntechOpen Free
12/2018 10 Statistics You Need to Know About Influencer Marketing Influence.co Free
12/2018 Customer lifetime network value: customer valuation in the context of network effects Electronic Markets $
12/2018 Micro-Influencer Marketing: A Comprehensive Guide Hubspot Free
11/2018 eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer $
11/2018 B2B Marketing Data Capturing and Managing Data for Actionable Insights emarketer $
11/2018 Understanding Programmatic TV advertising International Journal of Advertising Free
11/2018 Customer Behavior Mining Framework (CBMF) Using Clustering and Classification Techniques Journal of Industrial Engineering International Free
11/2018 The Development of Innovative CRM E-Commerce: The Case of Blibli.com Binus Business Review Free
11/2018 12 CRM Features and Why You Need Them Capterra Free
11/2018 Advertising on Hulu, Everything You Need To Know Ignite visibility Free
11/2018 Case Study: Max Factor China Rejuvenates Customers' Loyalty With Social CRM Forrester $
11/2018 Social TV: How Social Media Activity Interacts With TV Advertising GfK Marketing Intelligence Review Free
10/2018 Evaluation and decision making in social media marketing Management Decision. Free
10/2018 5 Ways the GDPR Will Impact Your Facebook Ads Free
10/2018 A guide to customer lifetime value, customer acquisition cost, and unit economics TechInAsia Free
10/2018 Social Media Marketing Performance Benchmarks, Worldwide Kenshoo Free
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Free

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