Posting Date Title Publicationsort descending Pay/Free
10/2018 5 Ways the GDPR Will Impact Your Facebook Ads Free
6/2018 Market Guide For Augmented Reality $
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Free
10/2018 Changes to Facebook Advertising After Cambridge Analytica Free
12/2018 Estimating Customer Lifetime Value Using Machine Learning Techniques IntechOpen Free
1/2016 Customer Journey Maps for Demographic Online Customer Profiles International Journal of Virtual Communities and Social Networking $
12/2014 The voice as a relationship milestone Journal of Direct, Data and Digital Marketing Practice $
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Journal of Research in Interactive Marketing $
1/2012 Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking University of Madeira Free
6/2016 Designing the customer journey in a service delivery network: evidence from cancer patient treatments 14th International Research Conference in Service Management Free
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Free
4/2012 Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns 21st International Conference on World Wide Web $
4/2017 2017 Mobile Loyalty Report 3Cinteractive Free
2/2017 2017 Mobile Wallet Playbook:"Engaging the Other 80%" 3Cinteractive Free
11/2016 Beyond the Walled Garden 4 Info Free
6/2017 Mastering Identity Mapping of the Connected Consumer 4 Info Free
4/2016 Media Inflation Trends AAAA Free
1/2017 A Marketing Reality Check for CMOs on Revenue Attribution Aberdeen Group Free
8/2015 Stakeholder marketing: theoretical foundations and required capabilities Academy of Marketing Science. Journal Free
1/2015 FOLLOWERSHIP AND SOCIAL MEDIA MARKETING Academy of Marketing Studies Journal $
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Accenture Free
2/2019 Drip Marketing 101: Benefits and Best Practices act-on Free
1/2018 Integrated Marketing for Seamless Customer Experiences Acxiom Free
7/2017 The Age of the Omnichannel Integrator Acxiom Free