Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Digital / Social Media, Emerging Channels Research Free
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday eMarketer Mobile Research Free
9/2016 Internet Users in Canada Love and Fear Social Media eMarketer Digital / Social Media Research Free
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Motor Age Direct Mail Research Free
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Forrester Emerging Channels Research Free
9/2016 Podcast: Finding and Activating Influencers Gartner Digital / Social Media Research Free
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester TV / Radio Research $
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Digital / Social Media Research Free
8/2016 The Future Of Email Hinges On Context Forrester Digital / Social Media Research $
8/2016 The Performance Advertiser’s Guide to Instagram Ad Roll Digital / Social Media Research Free
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Forrester Digital / Social Media Research $
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Journal of Marketing Management Any Marketing Channel Research $
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Gartner Mobile Research $
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Gartner Digital / Social Media Research $
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Gartner Digital / Social Media Research $
8/2016 CMO Survey Report: Highlights and Insights CMO Survey Any Marketing Channel Research Free
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Gartner Digital / Social Media Research $
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
7/2016 It's Time To Unleash The Database Of Affinity Forrester Digital / Social Media Research $
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing European Scientific Journal Mobile Research Free
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Gartner Digital / Social Media, Mobile Research $
7/2016 Q2 2016 Social Trend Report Kinetic Soical Digital / Social Media Research Free
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention eMarketer Digital / Social Media Research Free
7/2016 You Don't Need A "Social Marketing" Strategy Forrester Digital / Social Media Research $
7/2016 Retaining the primetime television audience European Journal of Marketing TV / Radio Research $

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