Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Marketo Digital / Social Media Research Free
4/2017 State of Online Retail Performance Soasta Any Marketing Channel Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 Five Challenges Facing Mobile Advertising in 2017 Cogniance Mobile Research Free
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Iterable Digital / Social Media, Mobile Research Free
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Forrester Any Marketing Channel Research Free
4/2017 The Fundamentals of Social Media Analytics Crimson Hexagon Any Marketing Channel Research Free
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Yes LifeCycle Marketing Digital / Social Media Research Free
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Bouncex Digital / Social Media, Mobile Research Free
4/2017 Mobile App Marketing Your Guide to the Basics App Annie Mobile Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
3/2017 Infographic Commerce Snapshot eMarketer Digital / Social Media Research Free
3/2017 US Digital Media Usage: A Snapshot of 2017 IBM Any Marketing Channel Research Free
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing iProspect Digital / Social Media Research Free
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Emarsys Emerging Channels Research Free
3/2017 Omni-channel Report Card Self Assessment IBM Any Marketing Channel Research Free
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers YesMail Digital / Social Media Research Free
3/2017 Display Ads and Inbound Marketing Hubspot & Adroll Digital / Social Media Research Free
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Marketo Digital / Social Media Research Free
2/2017 Digital Transformation 2017 eMarketer Digital / Social Media Research Free
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  App Annie Mobile Research Free
2/2017 Tuned In: The Brain’s Response to Ad Sequencing USPS OIG Digital / Social Media, Direct Mail Research Free
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Ad Roll Digital / Social Media Research Free
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Urban Airship Mobile Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free

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