Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Titlesort descending Publication Marketing Channel Document Source Pay/Free
11/2012 "Owner" And "Sponsor" B2B Community Success Metrics Forrester Digital / Social Media Research $
5/2019 'Advertisers think it’s just like buying digital’: Myths of connected TV advertising Digiday Digital / Social Media Research Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
7/2019 10 Creative Direct Mail Examples Urban River Direct Mail Research Free
7/2019 12 dazzling examples of direct mail design Creative Bloq Direct Mail Research Free
5/2019 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign Hubspot Print Research Free
11/2012 2013 Planning Brief: Listen To Customers, Engage With Influencers Forrester Digital / Social Media Research $
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
1/2015 2015 Social Media Trends & Opportunities SMK Digital / Social Media Research Free
4/2015 2015: The Year Of The Big Digital Shift Forrester Digital / Social Media Research $
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Forrester Digital / Social Media Research $
12/2015 2016 Edition Marketing Fact Pack Advertising Age Any Marketing Channel Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 2017 Email Benchmarks & Trends Report Inbox Marketer Any Marketing Channel Research Free
7/2017 2017 Email Marketing Industry Report Emma Digital / Social Media Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
9/2017 2017 Push Notifications Best Practices Loyalytics Mobile Research Free
2/2018 2018 App Marketing Guide Loyalytics Mobile Research Free
2/2018 2018 Email Marketing Lookbook Return Path Digital / Social Media Research Free
6/2019 21 Stats That Prove Your Brand Needs More User Generated Content SocialToaster Digital / Social Media Research Free
6/2019 3 Differences Between B2C and B2B Social Media Marketing Oktopost Digital / Social Media Research Free

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