Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publicationsort descending Marketing Channel Document Source Pay/Free
6/2018 Product categories for which US shoppers would likely shop via augmented reality Emarketer Pro Emerging Channels, Emerging Channels Research $
6/2018 How AR and VR will Reshape Shopping Emarketer Pro Emerging Channels, Emerging Channels Research $
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Emarsys Mobile Research Free
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Emarsys Emerging Channels Research Free
7/2017 2017 Email Marketing Industry Report Emma Digital / Social Media Research Free
10/2015 E-marketing orientation and social media implementation in B2B marketing European Business Review Digital / Social Media Research Free
7/2016 Retaining the primetime television audience European Journal of Marketing TV / Radio Research $
8/2015 A relational approach to direct mail consumption: The perspective of engagement regimes European Journal of Marketing Print Research $
9/2014 Multichannel advertising: does print advertising affect search engine advertising? European Journal of Marketing Print Research $
11/2012 The relative performance of TV sponsorship versus television spot advertising European Journal of Marketing TV / Radio Research $
11/2014 Publicity and advertising: what matter most for sales? European Journal of Marketing Print Research $
2/2014 Challenges and solutions for marketing in a digital era European Management Journal Digital / Social Media Research $
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing European Scientific Journal Mobile Research Free
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases European Scientific Journal Any Marketing Channel Research Free
5/2017 How Direct Mail Is Winning in the Age of the Internet Experian Data Quality group Direct Mail Research Free
4/2016 The 2016 Digital Marketer Experian Marketing Services Digital / Social Media Research Free
12/2015 Improving direct mail targeting through customer response modeling Expert Systems with Applications Direct Mail Research $
7/2017 FitForCommerce Report 2017: From Idea to Doorstep FitforCommerce Any Marketing Channel Research Free
5/2016 Marketing to Women Fluent Digital / Social Media Research Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Digital / Social Media Research Free
10/2018 SaaS Metrics 2.0 – Detailed Definitions forEntrepreneurs.com Any Marketing Channel Research Free
8/2012 Improve With Simple Innovations Forrester Digital / Social Media Research $
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
10/2012 Develop Content Capabilities Now Forrester Digital / Social Media Research $
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Forrester Emerging Channels Research Free

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