Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publicationsort descending Marketing Channel Document Source Pay/Free
12/2015 The Medium is the Marketplace: Digital Systems and the Intensification of Consumption Canadian Journal of Communication Digital / Social Media Research $
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Direct Mail Research Free
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Digital / Social Media, Emerging Channels, Mobile Research Free
7/2012 Social Media Marketing and Brands' Social Marketing Behavior Central European Business Review Digital / Social Media Research Free
7/2017 Essential 2017 E-Commerce Calendar: July-December Channel Advisor Digital / Social Media Research Free
7/2017 The 2017 Social Landscape for E-Commerce Sellers Channel Advisor Digital / Social Media Research Free
9/2018 3 ways you can combine print and digital marketing campaigns CIO; Framingham Direct Mail Research Free
4/2017 ADI: AR, VR, And Wearables Emerge As Travel Industry Disruptors CMO Emerging Channels Research Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Any Marketing Channel Research Free
5/2016 The Purpose-Built Experience CMO Council Any Marketing Channel Research Free
1/2016 Predicting Routes to Revenue CMO Council Any Marketing Channel Research Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Any Marketing Channel Research Free
8/2016 CMO Survey Report: Highlights and Insights CMO Survey Any Marketing Channel Research Free
6/2019 Where B2B Marketers Are Winning in Social Media CMSWire Digital / Social Media Research Free
4/2017 Five Challenges Facing Mobile Advertising in 2017 Cogniance Mobile Research Free
7/2014 Privacy preserving and transactional advertising for mobile services Computing. Archives for Informatics and Numerical Computation Mobile Research $
2/2015 The Value of a Digital Ad ComScore Digital / Social Media Research Free
7/2015 The social media transformation process: curating content into strategy Corporate Communications: An International Journal Digital / Social Media Research $
7/2019 12 dazzling examples of direct mail design Creative Bloq Direct Mail Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 The Fundamentals of Social Media Analytics Crimson Hexagon Any Marketing Channel Research Free
10/2018 How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal Dealer Magazine; New York Digital / Social Media Research Free
1/2015 Digital Media: Rise of On-demand Content Deloitte Digital / Social Media Research Free
10/2018 The GDPR is coming and will change Facebook ad targeting Digiday Digital / Social Media Research Free
5/2019 'Advertisers think it’s just like buying digital’: Myths of connected TV advertising Digiday Digital / Social Media Research Free

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