Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
8/2017 Subject Line Benchmarks Yes LifeCycle Marketing Any Marketing Channel Research Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
11/2015 Buy Buttons: The Next Step in Social Commerce eMarketer Digital / Social Media Research Free
4/2016 Trends In The Evolution Of Mobile Commerce Quaestus Mobile Research Free
4/2015 SMBs Put Their Money Where Success Is: Websites eMarketer Digital / Social Media Research Free
12/2018 Email Marketing Performance in 2017 Return Path Digital / Social Media Research Free
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Marketo Digital / Social Media Research Free
3/2015 Influencer Marketing: All It's Cracked Up to Be? eMarketer Digital / Social Media Research Free
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Research Free
7/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Elsevier Digital / Social Media Research Free
11/2013 Enhancing Mail for Digital Natives USPS OIG Digital / Social Media, Direct Mail Research Free
4/2017 4 Steps to Boosting Your Email Marketing Strategy BounceX Digital / Social Media Research Free
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era eMarketer Digital / Social Media Research Free
2/2013 Targeted Advertising in Magazine Markets and the Advent of the Internet Management Science Print Research Free
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Social Marketing Quarterly Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Any Marketing Channel Research Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
2/2017 Digital Transformation 2017 eMarketer Digital / Social Media Research Free
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
5/2016 Canadian Marketers 2016 Outlook Ignite Digital Digital / Social Media Research Free
4/2012 TurboTax Tries Direct Response Television… Again International Journal of Integrated Marketing Communications TV / Radio Research Free

Pages