Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
11/2018 eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer Digital / Social Media Research $
11/2018 Understanding Programmatic TV advertising International Journal of Advertising Digital / Social Media Research Free
11/2018 Connected TV Advertising eMarketer Digital / Social Media Research $
11/2018 Advertising on Hulu, Everything You Need To Know Ignite visibility Digital / Social Media Research Free
11/2018 Social TV: How Social Media Activity Interacts With TV Advertising GfK Marketing Intelligence Review Digital / Social Media Research Free
10/2018 SaaS Metrics 2.0 – Detailed Definitions forEntrepreneurs.com Any Marketing Channel Research Free
10/2018 Measure The Return On Sales and Marketing Investments with the CLV:CAC Ratio Klipfolio Any Marketing Channel Research Free
10/2018 The GDPR is coming and will change Facebook ad targeting Digiday Digital / Social Media Research Free
10/2018 Changes to Facebook Advertising After Cambridge Analytica Research Free
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Waterstone Any Marketing Channel Research Free
10/2018 5 Ways the GDPR Will Impact Your Facebook Ads Digital / Social Media Research Free
10/2018 A guide to customer lifetime value, customer acquisition cost, and unit economics TechInAsia Any Marketing Channel Research Free
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Digital / Social Media Research Free
10/2018 The Updated Guide to Facebook Ad Placements [Infographic] MarketingProfs Digital / Social Media Research Free
10/2018 How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal Dealer Magazine; New York Digital / Social Media Research Free
9/2018 Merging Social Media And Direct Mail uspsdelivers.com Any Marketing Channel Research Free
9/2018 The Ultimate Guide to Direct Mail Hubspot Direct Mail Research Free
9/2018 Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign The Drum Digital / Social Media Research Free
9/2018 US Digital Display Advertising 2018: Seven Big Bets for Buyers and Sellers eMarketer Pro Digital / Social Media Research $
9/2018 3 YouTube Targeting Options You Need to Try SEMrush Digital / Social Media Research Free
9/2018 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign Hubspot Direct Mail Research Free
9/2018 Consumers Look to Direct Mail for Restaurant Deals eMarketer Pro Direct Mail Research Free
9/2018 3 ways you can combine print and digital marketing campaigns CIO; Framingham Direct Mail Research Free
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Elsevier Emerging Channels Research Free
6/2018 Mobile App Installs: What You Need to Know About User Acquisition eMarketer Pro Mobile, Mobile Research $

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