Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
6/2019 How To Increase Website Engagement Through User Generated Content Taggbox Digital / Social Media Research Free
6/2019 How the Beauty Industry is Setting the Standard for User-Generated Content ekomiBlog Digital / Social Media Research Free
6/2019 Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content SSRN Digital / Social Media Research Free
6/2019 Where B2B Marketers Are Winning in Social Media CMSWire Digital / Social Media Research Free
6/2019 21 Stats That Prove Your Brand Needs More User Generated Content SocialToaster Digital / Social Media Research Free
6/2019 User Generated Content: 5 Steps to Turn Customers Into Advocates Sprout Social Digital / Social Media Research Free
6/2019 How Does B2B Social Media Marketing Differ From B2C? The Manifest Digital / Social Media Research Free
6/2019 How B2B Marketers Can Succeed on the 6 Big Social Networks Hubspot Blog Digital / Social Media Research Free
6/2019 3 Differences Between B2C and B2B Social Media Marketing Oktopost Digital / Social Media Research Free
6/2019 The Best B2B Social Networking Channels To Grow Your Business Shane Barker Digital / Social Media Research Free
5/2019 Audience for connected tv grows, but ad spending has lagged Emarketer Digital / Social Media Research Free
5/2019 Marketers struggle to master connected tv advertising as audience grows Emarketer Digital / Social Media Research Free
5/2019 US Connected TV Users Emarketer Digital / Social Media Research $
5/2019 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign Hubspot Print Research Free
5/2019 'Advertisers think it’s just like buying digital’: Myths of connected TV advertising Digiday Digital / Social Media Research Free
5/2019 How language and image construct synaesthetic metaphors in print advertising Visual Communication Print Research $
5/2019 Will Print Advertising Still Work in 2018? Mediaspace Solutions Print Research Free
5/2019 Connected TV Advertising Trends in 2019 admixer Digital / Social Media Research Free
4/2019 Competitive Poaching in Search Advertising: A Randomized Field Experiment Fox School of Business, Temple University Digital / Social Media Research Free
4/2019 Keywords: What Are Keywords & Why Do They Matter for PPC? WordStream Digital / Social Media Research Free
3/2019 Episode 7: Understanding Voice Search and the Future of SEO Skill Up Podcast Mobile Research Free
12/2018 Micro-Influencer Marketing: A Comprehensive Guide Hubspot Digital / Social Media Research Free
12/2018 The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!) Hubspot Digital / Social Media Research Free
12/2018 Global Influencer Marketing What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World eMarketer Digital / Social Media Research $
11/2018 eMarketer Releases New Addressable TV Ad Spending Estimates eMarketer Digital / Social Media Research $

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