Drive Social Marketing Success With The POST Process

When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting business objectives. This report provides B2C marketers with a process to successfully integrate social into their marketing strategy by methodically assessing audience, objectives, and tactics. This report was originally titled "The POST Process Drives Social Success"; Forrester periodically reviews and updates it for continued relevance and accuracy. This report has been updated to include the latest Social Technographics and Consumer Technographics data.

Liousas, Alfred; Ngo, Samantha; Parrish, Melissa
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