A key marketing goal is to reach consumers at moments that most influence their decisions during the customer journey. Whether using television, radio, direct mail, or digital to connect with customers , understanding when in the buying process consumers are open to influences is crucial to maximize the effectiveness of each marketing channel and optimize customer experience. This page contains market research about when consumers’ absorb, retain, or act on various media types or how they can be optimally combined to yield the greatest return on investment for the marketer along the customer journey.

Customer Journey Research

Datesort ascending Title Publication Touchpoints Pay/Free
4/2019 How to Use Lookalike Audiences to Generate High-Quality Leads Disruptive Advertising Free
3/2019 How to Use Social Media at Every Stage of the Funnel [Free Guide] Hubspot Free
3/2019 Social Media Doesn't Set the Mood for Shopping eMarketer $
3/2019 The Power Of Customer Context The Enterprise Marketing Technology Playbook For 2019 $
3/2019 Marketing Beyond the Screen:Using Voice Technology to Boost Brand Engagement eMarketer $
3/2019 Voice Search Will Change Customer Discovery Forever Forrester $
3/2019 The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch Neil Patel Free
3/2019 Voice Search for Local Business Study brightLocal Free
12/2018 Driving Customer Lifetime Value with Machine Learning grow.co Free
12/2018 10 Statistics You Need to Know About Influencer Marketing Influence.co Free
11/2018 B2B Marketing Data Capturing and Managing Data for Actionable Insights emarketer $
11/2018 Case Study: Max Factor China Rejuvenates Customers' Loyalty With Social CRM Forrester $
11/2018 Customer Behavior Mining Framework (CBMF) Using Clustering and Classification Techniques Journal of Industrial Engineering International Free
11/2018 The Development of Innovative CRM E-Commerce: The Case of Blibli.com Binus Business Review Free
11/2018 12 CRM Features and Why You Need Them Capterra Free
10/2018 Understanding Customer Engagement - How to Map and Make Sense of the Metrics that Matter eMarketer Pro $
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Waterstone Free
10/2018 Measure The Return On Sales and Marketing Investments with the CLV:CAC Ratio Klipfolio Free
10/2018 A guide to customer lifetime value, customer acquisition cost, and unit economics TechInAsia Free
10/2018 SaaS Metrics 2.0 – Detailed Definitions forEntrepreneurs.com Free
9/2018 Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) Forrester $
6/2018 Mobile Advertising: A Framework and Research Agenda Journal of Interactive Marketing Free
2/2018 Snapshot Report: Marketing Trends Across Retail and Consumer Goods Salesforce Free
2/2018 The Business Case for Optimizing Customer Journeys Merkle Free