Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort ascending Publication Objectives Pay/Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Free
7/2017 The Omnichannel Marketer’s Holiday Domination Guide Emarsys Free
2/2017 The Must Have Email Marketing Reports Inbox Marketer Free
8/2017 The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today TradePub Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
2/2018 The Marketing Data Management Starter Kit Session M Free
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
6/2016 The Life Stages of Mail Royal Mail Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
8/2017 The Future of Marketing Hubspot Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free
7/2016 The Future of Digital Video TMB Free
5/2016 The Forrester Wave™: Cross-Channel Campaign Forrester $
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester $
1/2014 The digital market and the main objectives of digital marketing How to Measure Digital Marketing $
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
9/2017 The Customer Loyalty Playbook: Five Marketing Strategies to Drive Engagement and Retention Selligent Free
9/2017 The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement Tealium Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
10/2017 The Commerce Data Report Criteo Free
9/2017 The Beginner's Guide to Audience Profiling Globalweb Index Free