Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort descending Publication Objectives Pay/Free
9/2017 B2C Marketers’ Online and Offline Campaign KPIs Are Converging Marketing Charts Free
1/2012 Better Triggers, More Relevance Forrester $
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
3/2011 Branding Value Of Paid Search Forrester $
1/2016 Breaking the DAM Adobe Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
10/2017 Building Direct Relationships with Digital Shoppers  Quotient Free
9/2018 Business Drivers That Will Have a Major Effect on Their Business According to Services and Technology Decision-Makers Worldwide, Q3 2017 (% of respondents)  eMarketer Pro $
2/2011 Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working Forrester $
1/2007 Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic Change $
2/2015 Coca-Cola Marketing Communications: A Critical Analysis Research Methodology Free
9/2013 Combining Online, Print Increases Ad Effectiveness Newspaper Research Journal $
3/2015 Content Fitness Data Analysis PAN Communications Free
5/2017 Content Land: Find the Best Type of Visual for Your Objectives and Content Marketo Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
9/2017 CPG Trends Report Crimson Hexagon Free
10/2017 Creative Quality Has Biggest Impact on Ad Effectiveness, but Media’s Influence is Growing Marketing Charts Free
7/2017 Curate Content Like A Boss: The Hands-On Guide Curata Free
12/2018 Customer lifetime network value: customer valuation in the context of network effects Electronic Markets $
9/2012 Design of an enhanced Integrated Management System with Customer Experience Focus: The Business Process Framework (also known as eTOM) and ISO9001 together International Journal of Computer Science Issues (IJCSI) Free
2/2016 Digital & Media Predictions 2016 Millward Brown Free
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Free
2/2015 Elevate Your Approach To Cross-Channel Campaign Measurement Forrester $
8/2016 Embrace The New Marketing Performance Measurement Standard Forrester Free