Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publicationsort descending Objectives Pay/Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
5/2016 The Purpose-Built Experience CMO Council Free
1/2016 Predicting Routes to Revenue CMO Council Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
9/2017 CPG Trends Report Crimson Hexagon Free
10/2017 The Commerce Data Report Criteo Free
7/2017 Curate Content Like A Boss: The Hands-On Guide Curata Free
7/2017 25 Content Marketing Questions Answered Curata Free
2/2018 2017 CMO Survey Deloitte Digital Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
8/2017 Ready for Black Friday? Dot Mailer Free
12/2018 Customer lifetime network value: customer valuation in the context of network effects Electronic Markets $
6/2017 Predictive Marketing 2017 eMarketer Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free
8/2015 B2B Lead Nurture Campaigns Improve Personalization, Targeting eMarketer Free
11/2017 Report: Storytelling in Sequence – How Brands Are Creating More Engaging Messaging eMarketer Free
11/2017 Roundup: Driving Customer Engagement eMarketer Free
8/2017 Influencer Marketing 2017 eMarketer Free
2/2018 US Ecommerce Performance 2017 eMarketer Free
5/2015 Why Retailers Are Buying In to Programmatic eMarketer Free
10/2018 Most Important Social Media Metric According to Social Media Marketers Worldwide eMarketer Free
9/2018 Business Drivers That Will Have a Major Effect on Their Business According to Services and Technology Decision-Makers Worldwide, Q3 2017 (% of respondents)  eMarketer Pro $
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free