Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
12/2018 ASOS Uses Machine Learning To Understand Customer Value (For the technically inclined, a full description is in the paper below) Forrester Free
9/2012 Design of an enhanced Integrated Management System with Customer Experience Focus: The Business Process Framework (also known as eTOM) and ISO9001 together International Journal of Computer Science Issues (IJCSI) Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free
5/2014 It’s all about Mail and Email Royal Mail Free
8/2017 2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World Session M Free
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
7/2017 Retail’s Ultimate Guide to Holiday Planning Adroll Free
2/2018 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free
8/2017 The Future of Marketing Hubspot Free
9/2016 Our Brain on Email: 11 Designs People Can’t Resist Emma Free
10/2017 Building Direct Relationships with Digital Shoppers  Quotient Free
2/2018 2017 CMO Survey Deloitte Digital Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
6/2017 Predictive Marketing 2017 eMarketer Free
9/2015 Fresh Thinking on Door Drops from the Best Minds in the Business Royal Mail Free
8/2017 Ready for Black Friday? Dot Mailer Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
10/2017 Tomorrow's Marketer Marketo Free
1/2014 Holistic Service Marketing Strategies and Corporate Objectives of Firms Global Journal of Management and Business Research: E Marketing Free