Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort descending Publication Objectives Pay/Free
11/2017 Retail CX: A Five-Step Model for Excellence Foresee Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free
8/2017 Retailer Increases Redemption Rates with Integrated Campaign Free
7/2017 Retail’s Ultimate Guide to Holiday Planning Adroll Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
11/2017 Roundup: Driving Customer Engagement eMarketer Free
10/2018 Social Media Marketing Performance Benchmarks, Worldwide Kenshoo Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free
7/2014 Take Lead-To-Revenue Management Beyond The Campaign Forrester $
7/2017 The Age of the Omnichannel Integrator Acxiom Free
7/2017 The B2B Marketer's Guide to Annual Planning Bizable Free
9/2017 The Beginner's Guide to Audience Profiling Globalweb Index Free
10/2017 The Commerce Data Report Criteo Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
9/2017 The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement Tealium Free
9/2017 The Customer Loyalty Playbook: Five Marketing Strategies to Drive Engagement and Retention Selligent Free
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
1/2014 The digital market and the main objectives of digital marketing How to Measure Digital Marketing $
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester $
5/2016 The Forrester Wave™: Cross-Channel Campaign Forrester $
7/2016 The Future of Digital Video TMB Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free
8/2017 The Future of Marketing Hubspot Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free