Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
10/2018 Most Important Social Media Metric According to Social Media Marketers Worldwide eMarketer Free
12/2018 An Introduction to Predictive Customer Lifetime Value Modeling Oracle+Datascience.com Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
9/2015 Using Doordrops to Build Your Business Royal Mail Free
7/2017 Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance Yes LifeCycle Marketing Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
9/2017 Key trends in: Marketing Enablement Marketing Charts Free
6/2012 Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study Journal of Marketing Communications Free
11/2017 How Mature is Your Omni-Channel Marketing Strategy Iterable Free
12/2018 Estimating Customer Lifetime Value Using Machine Learning Techniques IntechOpen Free
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free
6/2017 Great Mobile Apps & Why They’re Successful Loyalytics Free
6/2016 The Life Stages of Mail Royal Mail Free
8/2017 Influencer Marketing 2017 eMarketer Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Free
9/2017 The Beginner's Guide to Audience Profiling Globalweb Index Free
11/2017 2017 and Beyond:A Guide to Loyalty Strategies for an Omnichannel World Session M Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
9/2015 This Time It's Personal - Discover How Valued Mail Can Drive Value for Advertisers Royal Mail Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
9/2017 The Customer Loyalty Playbook: Five Marketing Strategies to Drive Engagement and Retention Selligent Free
2/2018 US Ecommerce Performance 2017 eMarketer Free
11/2013 Inclusion of social marketing objectives on the nation's health agenda: A case study APHA Annual Meeting and Exposition 2013 $

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