Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort descending Publication Objectives Pay/Free
6/2016 The Life Stages of Mail Royal Mail Free
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
2/2018 The Marketing Data Management Starter Kit Session M Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
8/2017 The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today TradePub Free
2/2017 The Must Have Email Marketing Reports Inbox Marketer Free
7/2017 The Omnichannel Marketer’s Holiday Domination Guide Emarsys Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Free
5/2016 The Purpose-Built Experience CMO Council Free
2/2018 The Q1 Survival Guide Nosto Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
8/2017 The State of Engagement Marketo Free
6/2016 The Strategic Role Of Identity Resolution Forrester Free
7/2014 The Ultimate Marketing Machine Harvard Business Review $
9/2015 This Time It's Personal - Discover How Valued Mail Can Drive Value for Advertisers Royal Mail Free
10/2017 Tomorrow's Marketer Marketo Free
5/2016 TubeMogul Quarterly Report Q1 2016 TubeMogul Free
12/2011 Twitter: The Public Forum For Your Brand Forrester $
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free