Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publicationsort descending Marketing Channel Pay/Free
6/2018 Mobile App Installs: What You Need to Know About User Acquisition eMarketer Pro Mobile, Mobile $
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases European Scientific Journal Any Marketing Channel Free
6/2011 Brand And The Impact For eBusiness Forrester Digital / Social Media $
4/2014 Decipher The Digital Intelligence Technology Code Forrester Digital / Social Media $
11/2012 "Owner" And "Sponsor" B2B Community Success Metrics Forrester Digital / Social Media $

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