Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Titlesort descending Publication Marketing Channel Pay/Free
8/2016 Getting Digital right Getting Digital Right Study Digital / Social Media Free
8/2017 Getting Ready for Marketing Attribution Bright Funnel Any Marketing Channel Free
4/2015 How Are Marketers Using Data? eMarketer Any Marketing Channel Free
1/2015 How to Determine Social Marketing Revenue Attribution Gartner Any Marketing Channel $
4/2013 How to Evaluate Providers for Attribution Modeling Gartner Any Marketing Channel $