Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort ascending
12/2014 Use Cross-Channel Attribution To Understand Marketing Effectiveness Forrester Any Marketing Channel $
6/2018 Market Guide for Mobile App Analytics Gartner Mobile $
1/2011 The Attribution Readiness Self-Test Forrester Any Marketing Channel $
1/2016 Response Rate Report Marketing Insights Any Marketing Channel $
6/2016 Using lift-testing to measure the true value of digital marketing in the cross-device world Applied Marketing Analytics Digital / Social Media $

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