Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|3/2015||Cross-Platform Attribution 2015: Device Identification, Big Data Pose Continued Challenges||eMarketer||Digital / Social Media, Mobile||$|
|6/2016||Customer-centricity and marketing attribution: Here is why it matters and how to get started||Applied Marketing Analytics||Any Marketing Channel||$|
|4/2014||Decipher The Digital Intelligence Technology Code||Forrester||Digital / Social Media||$|
|4/2013||Determine The Best Attribution Provider Based On Long-Term Measurement Needs||Forrester||Any Marketing Channel||$|
|7/2015||DMPs Drive Data-Driven Marketing Success||eMarketer||Any Marketing Channel||Free|