Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|3/2011||Branding Value Of Paid Search||Forrester||Digital / Social Media||$|
|11/2011||Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards||Forrester||Digital / Social Media||$|
|9/2015||Closing the Mobile Attribution Gap||eMarketer||Mobile||Free|
|9/2013||Combining Online, Print Increases Ad Effectiveness||Newspaper Research Journal||Digital / Social Media, Direct Mail, Print||$|
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