Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort descending Title Publication Marketing Channel Pay/Free
10/2017 The Definitive Guide to Multi-Touch Revenue Attribution Bright Funnel Any Marketing Channel Free
2/2018 The Current State of Marketing Measurement and Attribution Bright Funnel Any Marketing Channel Free
2/2018 The State of Marketing Attribution 2017: new research Adroll Any Marketing Channel Free
6/2018 Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces Marketing Science Digital / Social Media Free
6/2018 Mobile Advertising: A Framework and Research Agenda Journal of Interactive Marketing Mobile Free