Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort ascending
9/2015 Magic Quadrant for Digital Marketing Analytics Gartner Digital / Social Media $
6/2012 Social Media Metrics That Matter Forrester Digital / Social Media $
10/2015 Market Guide for Mobile Marketing Analytics Gartner Mobile $
11/2015 Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry Journal of Hospitality Marketing & Management Digital / Social Media $
9/2015 How to Measure Social Marketing ROI Gartner Digital / Social Media $