Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
1/2015 Quantifying Online Advertising Fraud: Ad-Click Bots vs Humans Oxford BioChronometrics SA Digital / Social Media Free
1/2015 Sailing the seven C ' s of blog marketing: understanding social media and business impact Marketing Intelligence & Planning Digital / Social Media $
12/2014 Market Guide for Web Analytics for Marketing Gartner Digital / Social Media $
12/2014 Use Cross-Channel Attribution To Understand Marketing Effectiveness Forrester Any Marketing Channel $
12/2014 The Bot Baseline: Fraud in Digital Advertising Association of National Advertisers Digital / Social Media Free