Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
2/2015 The Value of a Digital Ad ComScore Digital / Social Media Free
2/2015 Mobile Apps vs. Mobile Browsers: How Usage, Ad Spending and Mobile Commerce Sales Differ by Channel eMarketer Digital / Social Media, Mobile $
2/2015 2015 State of Digital Marketing State of Digital Marketing Any Marketing Channel Free
1/2015 State of the Industry: A close look at retargeting and the programmatic marketer AdRoll Any Marketing Channel Free
1/2015 How to Determine Social Marketing Revenue Attribution Gartner Any Marketing Channel $