Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
5/2015 Intent Data Can Sharpen Your Competitive Edge Forrester Digital / Social Media Free
5/2015 Are Marketers Measuring Their Business Value? eMarketer Any Marketing Channel Free
5/2015 A Diagnosis and Prescription for Marketing Performance Management: 2015 MPM Study Report Marketing Performance Management Study Report Any Marketing Channel $
4/2015 How Are Marketers Using Data? eMarketer Any Marketing Channel Free
4/2015 System and method for specification of a marketing mix econometric model using feedback from a digital attribution system Technical Disclosure Commons Any Marketing Channel Free