Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
6/2018 A Recipe For Mobile App Success Forrester Mobile, Mobile $
6/2018 The State Of Mobile Advertising: Context And Measurement Wanted Forrester Mobile, Mobile $
6/2018 Market Guide for Mobile App Analytics Gartner Mobile $
2/2018 The Current State of Marketing Measurement and Attribution Bright Funnel Any Marketing Channel Free
2/2018 The State of Marketing Attribution 2017: new research Adroll Any Marketing Channel Free