Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
7/2018 Market Guide for Mobile App Analytics Gartner Mobile $
7/2018 Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces Marketing Science Digital / Social Media Free
7/2018 A Recipe For Mobile App Success Forrester Mobile $
10/2017 The Definitive Guide to Multi-Touch Revenue Attribution Bright Funnel Any Marketing Channel Free
8/2017 Getting Ready for Marketing Attribution Bright Funnel Any Marketing Channel Free

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