Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Titlesort descending Publication Marketing Channel Pay/Free
6/2018 Market Guide for Mobile App Analytics Gartner Mobile $
10/2015 Market Guide for Mobile Marketing Analytics Gartner Mobile $
12/2014 Market Guide for Web Analytics for Marketing Gartner Digital / Social Media $
3/2015 Marketers Focus on Making Attribution Data Actionable eMarketer Any Marketing Channel Free
11/2015 Marketers Still Struggle with Cross-Channel Measurement eMarketer Any Marketing Channel Free