Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|6/2018||Market Guide for Mobile App Analytics||Gartner||Mobile||$|
|10/2015||Market Guide for Mobile Marketing Analytics||Gartner||Mobile||$|
|12/2014||Market Guide for Web Analytics for Marketing||Gartner||Digital / Social Media||$|
|3/2015||Marketers Focus on Making Attribution Data Actionable||eMarketer||Any Marketing Channel||Free|
|11/2015||Marketers Still Struggle with Cross-Channel Measurement||eMarketer||Any Marketing Channel||Free|