Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|3/2015||Cross-Platform Attribution 2015: Device Identification, Big Data Pose Continued Challenges||eMarketer||Digital / Social Media, Mobile||$|
|2/2015||Mobile Apps vs. Mobile Browsers: How Usage, Ad Spending and Mobile Commerce Sales Differ by Channel||eMarketer||Digital / Social Media, Mobile||$|
|10/2015||Knowledge Holds Back Marketing Attribution in APAC||eMarketer||Digital / Social Media||Free|
|8/2016||Attribution Is Becoming More of a Priority for Marketers||eMarketer||Any Marketing Channel||Free|
|6/2016||Executives Reveal the Potential, and Pain Points, of Marketing Attribution||eMarketer||Any Marketing Channel||Free|