Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publicationsort descending Marketing Channel Pay/Free
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Forrester Digital / Social Media $
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Free
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester Digital / Social Media $
5/2012 Making The Case For Interactive Attribution In Your Organization Forrester Report Digital / Social Media $
10/2015 Tracking: The Key to Digital Marketing Attribution Franchising World Digital / Social Media Free

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