Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publicationsort descending Marketing Channel Pay/Free
6/2018 The State Of Mobile Advertising: Context And Measurement Wanted Forrester Mobile, Mobile $
4/2013 Determine The Best Attribution Provider Based On Long-Term Measurement Needs Forrester Any Marketing Channel $
1/2011 The Attribution Readiness Self-Test Forrester Any Marketing Channel $
12/2014 Use Cross-Channel Attribution To Understand Marketing Effectiveness Forrester Any Marketing Channel $
10/2009 The Interactive Attribution Landscape Forrester Digital / Social Media $