Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publicationsort descending Marketing Channel Pay/Free
2/2018 The State of Marketing Attribution 2017: new research Adroll Any Marketing Channel Free
1/2015 State of the Industry: A close look at retargeting and the programmatic marketer AdRoll Any Marketing Channel Free
8/2014 The challenge of digital marketing attribution across internet devices Applied Marketing Analytics Digital / Social Media Free
6/2016 Customer-centricity and marketing attribution: Here is why it matters and how to get started Applied Marketing Analytics Any Marketing Channel $
6/2016 Using lift-testing to measure the true value of digital marketing in the cross-device world Applied Marketing Analytics Digital / Social Media $

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