Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|2/2018||The State of Marketing Attribution 2017: new research||Adroll||Any Marketing Channel||Free|
|1/2015||State of the Industry: A close look at retargeting and the programmatic marketer||AdRoll||Any Marketing Channel||Free|
|8/2014||The challenge of digital marketing attribution across internet devices||Applied Marketing Analytics||Digital / Social Media||Free|
|6/2016||Customer-centricity and marketing attribution: Here is why it matters and how to get started||Applied Marketing Analytics||Any Marketing Channel||$|
|6/2016||Using lift-testing to measure the true value of digital marketing in the cross-device world||Applied Marketing Analytics||Digital / Social Media||$|