Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort descending
2/2015 2015 State of Digital Marketing State of Digital Marketing Any Marketing Channel Free
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases European Scientific Journal Any Marketing Channel Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Free
10/2017 The Definitive Guide to Multi-Touch Revenue Attribution Bright Funnel Any Marketing Channel Free
8/2016 Attribution Is Becoming More of a Priority for Marketers eMarketer Any Marketing Channel Free