Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort descending Title Publication Marketing Channel Pay/Free
4/2017 Study: Marketers Renew Interest in Cross-Channel Attribution eMarketer Any Marketing Channel Free
4/2017 The Past, Present, and Future of Attribution Ad Roll Any Marketing Channel Free
5/2017 Multichannel Attribution in 2017 eMarketer Any Marketing Channel Free
6/2017 B2B Marketing Attribution 101 Bizable Any Marketing Channel Free
8/2017 Getting Ready for Marketing Attribution Bright Funnel Any Marketing Channel Free