Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
12/2018 Email Marketing Performance in 2017 Return Path Digital / Social Media Research Free
12/2018 The Retailer's Mobile Marketing Playbook Loyalytics Mobile Research Free
12/2018 eMarketer Report: Email Marketing Benchmarks  eMarketer Any Marketing Channel Research Free
12/2018 The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800% Braze Any Marketing Channel Research Free
12/2018 7 Inspiring Email Templates Salesforce Pardot Direct Mail Research Free
12/2018 2018 App Marketing Guide Loyalytics Mobile Research Free
12/2018 The Gmail Effect Yes LifeCycle Marketing Digital / Social Media Research Free
7/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Elsevier Digital / Social Media Research Free
7/2018 Augmented reality: Designing immersive experiences that maximize consumer engagement Elsevier Emerging Channels Research Free
7/2018 How AR and VR will Reshape Shopping Emarketer Pro Emerging Channels Research $
7/2018 Market Guide For Augmented Reality Gartner Emerging Channels Research $
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Elsevier Emerging Channels Research Free
7/2018 Product categories for which US shoppers would likely shop via augmented reality Emarketer Pro Emerging Channels Research $
7/2018 Evaluation of an Augmented Reality Embedded On-line Shopping System Elsevier Emerging Channels Research Free
2/2018 2018 Email Marketing Lookbook Return Path Digital / Social Media Research Free
1/2018 Social Strategies for Retail Sprinklr Any Marketing Channel Research Free
1/2018 365 Days of Hashtags and Content Ideas for Social Media and Beyond Fresh Relevance Digital / Social Media Research Free
12/2017 5 Steps to Automating Your Mobile App Marketing Loyalytics Mobile Research Free
11/2017 50 Social Media Best Practices Salesforce Digital / Social Media Research Free
11/2017 Maximizing LinkedIn for Business TradePub Digital / Social Media Research Free
11/2017 Q3 2017 Email Benchmark Report Yes LifeCycle Marketing Digital / Social Media Research Free
10/2017 6 ways to grow your database this season Dot Mailer Digital / Social Media Research Free
10/2017 Artificial Intelligence in email Dot Mailer Digital / Social Media Research Free
10/2017 Emoji Use in Email Subject Lines Return Path Digital / Social Media Research Free
10/2017 Empowering your events marketing with email Dot Mailer Any Marketing Channel Research Free

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