A well-crafted radio or tv marketing campaign can be an effective way to announce a new product or service to a large audience or build a brand. TV and radio marketing campaigns lend themselves to entertaining approaches and creative storytelling. This page provides research about successfully using radio and tv marketing to build a brand or advertise to a global audience.

TV/Radio Research and Case Studies

Date Titlesort ascending Document Source Publication Marketing Channel
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Research Journal of Communication Inquiry TV / Radio
1/2014 Behind the Screens Research Marketing Insights TV / Radio
12/2015 Audience Targeting Top Method Used to Place TV Ads Research eMarketer TV / Radio
12/2012 Audience As Product: Identifying Advertiser Preferences Research Journal of Media Business Studies TV / Radio
3/2016 Advertising Media Planning, Optimal Pricing, and Welfare Research Journal of Economics & Management Strategy TV / Radio
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV Research eMarketer TV / Radio
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio