A well-crafted radio or tv marketing campaign can be an effective way to announce a new product or service to a large audience or build a brand. TV and radio marketing campaigns lend themselves to entertaining approaches and creative storytelling. This page provides research about successfully using radio and tv marketing to build a brand or advertise to a global audience.

TV/Radio Research and Case Studies

Datesort descending Title Document Source Publication Marketing Channel
7/2016 Retaining the primetime television audience Research European Journal of Marketing TV / Radio
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV Research eMarketer TV / Radio
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly TV / Radio
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Research Forrester TV / Radio
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio
6/2017 Put an End to Tv Waste Research TV Squared TV / Radio
9/2017 Pandora's Definitive Guide to Audio 2017 Research Pandora TV / Radio