1/2012 |
Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising |
Research |
Journal of Research in Marketing and Entrepreneurship |
Print |
3/2012 |
Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions |
Research |
Journal of Advertising Research |
Direct Mail, Print |
5/2012 |
Key trends in environmental advertising across 30 years in National Geographic magazine |
Research |
Public Understanding of Science |
Print |
6/2012 |
Print advertising: White space |
Research |
Journal of Business Research |
Print |
8/2012 |
Comparative Effectiveness of Radio, Print and Web Advertising |
Research |
Social Science Research Network |
Digital / Social Media, Print, TV / Radio |
2/2013 |
Targeted Advertising in Magazine Markets and the Advent of the Internet |
Research |
Management Science |
Print |
3/2013 |
Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communications |
Research |
Marketing Letters |
Digital / Social Media, Print |
12/2013 |
Maximizing Profits for a Multi-Category Catalog Retailer |
Research |
Journal of Retailing |
Print |
1/2014 |
High-tech marketing communication in the automotive industry: a content analysis of print advertisements |
Research |
International Journal of Business Environment |
Print |
5/2014 |
The Role Of Print Advertising During Product Recall Crisis |
Research |
Innovare Journal of Business Management |
Print |
9/2014 |
How the industry is marketing menthol cigarettes: the audience, the message and the medium |
Research |
Tobacco Control |
Print |
9/2014 |
Multichannel advertising: does print advertising affect search engine advertising? |
Research |
European Journal of Marketing |
Print |
11/2014 |
Publicity and advertising: what matter most for sales? |
Research |
European Journal of Marketing |
Print |
12/2014 |
Billboard and cinema advertising: Missed opportunity or spoiled arms? |
Research |
International Journal of Research in Marketing |
Print, TV / Radio |
12/2014 |
Identifying the Relevant Factors in Newspaper Advertising Effectiveness |
Research |
Palabra - Clave |
Print |
8/2015 |
A relational approach to direct mail consumption: The perspective of engagement regimes |
Research |
European Journal of Marketing |
Print |
9/2015 |
Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain |
Research |
Marketing Intelligence & Planning |
Print |
9/2015 |
The Print Campaign Analysis |
Research |
Magazine Publishers Assn. |
Digital / Social Media, Mobile, Print |
12/2015 |
How Publicity and Advertising Spending Affect Marketing and Company Performance: Print Media Publicity about Durable-Goods |
Research |
International Journal of Advertising |
Print |
1/2016 |
Is online newspaper advertising cannibalizing print advertising? |
Research |
Quantitative Marketing and Economics |
Digital / Social Media, Print |
4/2016 |
Behind the Mind: How the brain reacts to printed and digital communication |
Research |
PostNord |
Digital / Social Media, Print |
10/2016 |
Publisher Increases Subscription Rates with Personalized Bundles |
Case Study |
|
Direct Mail, Print |
10/2016 |
Grocer Used Customer Data to Create Marketing Profile for Each Store Location |
Case Study |
|
Digital / Social Media, Direct Mail, Print |
7/2017 |
Cross Media Campaign Increases Donations by 84% |
Case Study |
|
Digital / Social Media, Direct Mail, Mobile, Print |