Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Titlesort descending Document Source Publication Marketing Channel
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Research Journal of Advertising Research Direct Mail, Print
5/2014 It’s all about Mail and Email Research Royal Mail Digital / Social Media, Direct Mail
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
7/2019 Mail Innovation Research RARC Report Direct Mail
9/2014 Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
2/2016 Making sense of metaphor: The impact of target-group-specific headlines in direct mail Research Journal of Marketing Communications Direct Mail
2/2015 Managing Customer Acquisition Risk Using Co-operative Databases Research Journal of Interactive Marketing Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Marketing Campaign Increased Support of Those in Recovery Case Study Direct Mail
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Research Warc Exclusive Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Multi-Channel Marketing Campaign Increased Company’s Sales Case Study Digital / Social Media, Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
3/2016 Paper and pixels: Putting a digital stamp on direct mail Research ANA Magazine Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Pharmacy Successfully Marketed Grand-Opening Event Case Study Direct Mail
10/2016 Pharmacy Used Effective Marketing to Double Flu Vaccinations Case Study Direct Mail
6/2016 Political Mail and Millennials Research US Postal Service Direct Mail
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Research Value in Health Journal Direct Mail

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