Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Titlesort descending Document Source Publication Marketing Channel
10/2016 Direct Mail Used to Increase Catering Services During the Holidays Case Study Direct Mail
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Research Journal of Advertising Direct Mail
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Research Publishing Research Quarterly Direct Mail
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing Direct Mail
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
11/2013 Enhancing Mail for Digital Natives Research USPS OIG Digital / Social Media, Direct Mail
6/2015 Enhancing the Value of Mail: The Human Response Research USPS OIG Digital / Social Media, Direct Mail
9/2015 Fresh Thinking on Door Drops from the Best Minds in the Business Research Royal Mail Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
4/2017 Getting Direct With Direct Mail Research United States Postal Service Direct Mail
8/2015 Gone are the days of mass-media marketing plans and short term customer relationships: tobacco industry direct mail Research Tobacco Control Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
10/2016 Grocer Used Customer Data to Create Marketing Profile for Each Store Location Case Study Digital / Social Media, Direct Mail, Print
5/2017 How Direct Mail Is Winning in the Age of the Internet Research Experian Data Quality group Direct Mail
7/2013 How To Figure Out If Your Mailing Will Make Money BEFORE Mailing it Research Inventors' Digest Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
12/2015 Improving direct mail targeting through customer response modeling Research Expert Systems with Applications Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail