Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Titlesort descending Document Source Publication Marketing Channel
10/2015 What is marketing automation? Research Journal of Direct, Data and Digital Marketing Practice Direct Mail, Emerging Channels
10/2016 Yogurt Company Promotes Their Growing Business Case Study Direct Mail
3/2015 ‘The solid gold mailbox': direct mail and the changing nature of buying and selling in the postwar United States Research History of Retailing and Consumption Direct Mail

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