Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Titlesort descending Document Source Publication Marketing Channel
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Restaurant Increased Patronage through Postcard Campaign Case Study Direct Mail
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 Retirement Center Expanded Client Base through Postcard Campaign Case Study Direct Mail
12/2015 Scent in Mail: The Effect of Scented Direct Mailings Research Journal of Economics and Behavioral Studies Direct Mail
11/2014 Spam or ham? Assessing the value of direct mail Research Postal and Delivery Innovation in the Digital Economy Direct Mail
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
4/2014 The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment Research National Bureau of Economic Research Direct Mail
6/2013 The effects of mailing design characteristics on direct mail campaign performance Research International Journal of Research in Marketing Direct Mail
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
8/2015 The influence of direct mail marketing on buyer purchasing decisions: A qualitative analysis of perceptions by age group Research Journal of Research Studies in Business & Management Direct Mail
6/2016 The Life Stages of Mail Research Royal Mail Direct Mail
2/2015 The Private Life of Mail: Mail in the Home, Heart and Head. Research Royal Mail Direct Mail
9/2018 The Ultimate Guide to Direct Mail Research Hubspot Direct Mail
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
3/2015 To retain? To upgrade? The effects of direct mail on regular donation behavior Research International Journal of Research in Marketing Direct Mail
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
1/2015 UNUM: Inaugural direct-to-consumer campaign Research DMA International ECHO Awards, 2015 Direct Mail
9/2015 Using Doordrops to Build Your Business Research Royal Mail Direct Mail

Pages