Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Title Document Sourcesort descending Publication Marketing Channel
11/2014 Spam or ham? Assessing the value of direct mail Research Postal and Delivery Innovation in the Digital Economy Direct Mail
3/2016 Advertising Mail: Past and Present Research USPS OIG Direct Mail
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Research Warc Exclusive Direct Mail

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