Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.
Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.
Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.
Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.
Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.
This page contains digital marketing research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.
Digital/Social Media Research and Case Studies
|Date||Title||Document Source||Publication||Marketing Channel|
|10/2017||Emoji Use in Email Subject Lines||Research||Return Path||Digital / Social Media|
|10/2017||Navigating Social Media Marketing||Research||Adtaxi||Any Marketing Channel|
|9/2017||StatPack: US Social Usage 2017||Research||eMarketer||Digital / Social Media|
|8/2017||The Big Rewards of Email Deliverability||Research||Sparkpost||Any Marketing Channel|
|8/2017||Subject Line Benchmarks||Research||Yes LifeCycle Marketing||Any Marketing Channel|
|7/2017||Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers||Case Study||Digital / Social Media, Direct Mail|
|7/2017||2017 Email Marketing Industry Report||Research||Emma||Digital / Social Media|
|7/2017||The 2017 Social Landscape for E-Commerce Sellers||Research||Channel Advisor||Digital / Social Media|
|7/2017||Hitting the Mark 2017||Research||Dot Mailer||Digital / Social Media|
|7/2017||Cross Media Campaign Increases Donations by 84%||Case Study||Digital / Social Media, Direct Mail, Mobile, Print|
|7/2017||Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign||Case Study||Digital / Social Media, Direct Mail|
|7/2017||Essential 2017 E-Commerce Calendar: July-December||Research||Channel Advisor||Digital / Social Media|
|6/2017||Direct Mail Campaign Wins Back Customers||Case Study||Digital / Social Media, Direct Mail|
|6/2017||Multi-channel Campaign Increases Engagement and Donations||Case Study||Digital / Social Media, Direct Mail, Mobile|
|6/2017||Cross-Media Marketing Campaign Delivers Strong ROI for CPAs||Case Study||Digital / Social Media, Direct Mail|
|6/2017||Business School Uses Sequencing to Increase Applicants||Case Study||Digital / Social Media, Direct Mail|
|6/2017||Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline||Research||Advertising Research Foundation||Digital / Social Media|
|6/2017||Social Media Data Cookbook - For Marketers||Research||Hootsuite||Digital / Social Media|
|6/2017||Bringing Programmatic Home||Research||Pebble Post||Digital / Social Media|
|5/2017||Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility||Research||eMarketer||Digital / Social Media|
|5/2017||Email Benchmark Report: The New Age of Email Marketing||Research||Yes LifeCycle Marketing||Digital / Social Media|
|5/2017||The Growth Marketer's Guide to Email Metrics||Research||Iterable||Digital / Social Media|
|5/2017||The Everywhere Brand||Research||Yext||Digital / Social Media|
|5/2017||Email Deliverability Guide||Research||Yes LifeCycle Marketing||Digital / Social Media|
|4/2017||C-Suite Series: A Marketer's Guide to Behavioral Email||Research||Bouncex||Digital / Social Media, Mobile|