Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.
Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.
Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.
Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.
Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.
This page contains digital marketing research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.
Digital/Social Media Research and Case Studies
|Date||Title||Document Source||Publication||Marketing Channel|
|12/2018||Email Marketing Performance in 2017||Research||Return Path||Digital / Social Media|
|12/2018||eMarketer Report: Email Marketing Benchmarks||Research||eMarketer||Any Marketing Channel|
|12/2018||7 Inspiring Email Templates||Research||Salesforce Pardot||Direct Mail|
|12/2018||The Gmail Effect||Research||Yes LifeCycle Marketing||Digital / Social Media|
|5/2018||How to Optimize Your Google My Business Listing||Research||Moz||Digital / Social Media|
|4/2018||A Comprehensive Guide to Local SEO in 2018||Research||Hubspot||Digital / Social Media|
|2/2018||2018 Email Marketing Lookbook||Research||Return Path||Digital / Social Media|
|1/2018||Social Strategies for Retail||Research||Sprinklr||Any Marketing Channel|
|1/2018||365 Days of Hashtags and Content Ideas for Social Media and Beyond||Research||Fresh Relevance||Digital / Social Media|
|1/2018||New Research: 35% of Competitive Local Keywords Have Local Pack Ads||Research||Moz||Digital / Social Media|
|11/2017||Maximizing LinkedIn for Business||Research||TradePub||Digital / Social Media|
|11/2017||50 Social Media Best Practices||Research||Salesforce||Digital / Social Media|
|11/2017||Q3 2017 Email Benchmark Report||Research||Yes LifeCycle Marketing||Digital / Social Media|
|10/2017||6 ways to grow your database this season||Research||Dot Mailer||Digital / Social Media|
|10/2017||Artificial Intelligence in email||Research||Dot Mailer||Digital / Social Media|
|10/2017||Emoji Use in Email Subject Lines||Research||Return Path||Digital / Social Media|
|10/2017||Navigating Social Media Marketing||Research||Adtaxi||Any Marketing Channel|
|9/2017||StatPack: US Social Usage 2017||Research||eMarketer||Digital / Social Media|
|8/2017||The Big Rewards of Email Deliverability||Research||Sparkpost||Any Marketing Channel|
|8/2017||Subject Line Benchmarks||Research||Yes LifeCycle Marketing||Any Marketing Channel|
|7/2017||Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers||Case Study||Digital / Social Media, Direct Mail|
|7/2017||2017 Email Marketing Industry Report||Research||Emma||Digital / Social Media|
|7/2017||The 2017 Social Landscape for E-Commerce Sellers||Research||Channel Advisor||Digital / Social Media|
|7/2017||Hitting the Mark 2017||Research||Dot Mailer||Digital / Social Media|
|7/2017||15 Simple Tips for Improving Local SEO||Research||Forbes||Digital / Social Media|