Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.

Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.

Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.

Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.

Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.

This page contains digital marketing research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.

Digital/Social Media Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
12/2018 Email Marketing Performance in 2017 Research Return Path Digital / Social Media
12/2018 eMarketer Report: Email Marketing Benchmarks  Research eMarketer Any Marketing Channel
12/2018 7 Inspiring Email Templates Research Salesforce Pardot Direct Mail
12/2018 The Gmail Effect Research Yes LifeCycle Marketing Digital / Social Media
5/2018 How to Optimize Your Google My Business Listing Research Moz Digital / Social Media
4/2018 A Comprehensive Guide to Local SEO in 2018 Research Hubspot Digital / Social Media
2/2018 2018 Email Marketing Lookbook Research Return Path Digital / Social Media
1/2018 Social Strategies for Retail Research Sprinklr Any Marketing Channel
1/2018 365 Days of Hashtags and Content Ideas for Social Media and Beyond Research Fresh Relevance Digital / Social Media
1/2018 New Research: 35% of Competitive Local Keywords Have Local Pack Ads Research Moz Digital / Social Media
11/2017 Maximizing LinkedIn for Business Research TradePub Digital / Social Media
11/2017 50 Social Media Best Practices Research Salesforce Digital / Social Media
11/2017 Q3 2017 Email Benchmark Report Research Yes LifeCycle Marketing Digital / Social Media
10/2017 6 ways to grow your database this season Research Dot Mailer Digital / Social Media
10/2017 Artificial Intelligence in email Research Dot Mailer Digital / Social Media
10/2017 Emoji Use in Email Subject Lines Research Return Path Digital / Social Media
10/2017 Navigating Social Media Marketing Research Adtaxi Any Marketing Channel
9/2017 StatPack: US Social Usage 2017 Research eMarketer Digital / Social Media
8/2017 The Big Rewards of Email Deliverability Research Sparkpost Any Marketing Channel
8/2017 Subject Line Benchmarks Research Yes LifeCycle Marketing Any Marketing Channel
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
7/2017 2017 Email Marketing Industry Report Research Emma Digital / Social Media
7/2017 The 2017 Social Landscape for E-Commerce Sellers Research Channel Advisor Digital / Social Media
7/2017 Hitting the Mark 2017 Research Dot Mailer Digital / Social Media
7/2017 15 Simple Tips for Improving Local SEO Research Forbes Digital / Social Media