Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing Research European Scientific Journal Mobile
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels Research HubSpot Digital / Social Media, Mobile
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention Research eMarketer Digital / Social Media
7/2016 You Don't Need A "Social Marketing" Strategy Research Forrester Digital / Social Media
7/2016 Retaining the primetime television audience Research European Journal of Marketing TV / Radio
7/2016 Real-Time Processes For Real-Time Social Marketing Research Forrester Digital / Social Media
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Research Association of National Advertisers Digital / Social Media
6/2016 Use Customer Journey Analytics to Align Marketing and Digital Commerce Research Gartner Digital / Social Media
6/2016 The Life Stages of Mail Research Royal Mail Direct Mail
6/2016 On the new era of zipping and zapping: the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices Research International Journal of Advertising TV / Radio
6/2016 The 2016 Social Video Forecast Research eMarketer Digital / Social Media
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US Research eMarketer Digital / Social Media
6/2016 Social Media Engagement, Content Marketing Prove Key in Canada Research eMarketer Digital / Social Media
6/2016 Develop a Strategic Plan to Integrate Your Customer Engagement Hub Research Gartner Digital / Social Media
6/2016 Political Mail and Millennials Research US Postal Service Direct Mail
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Research Gartner Mobile
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Research Transnational Corporations Review Mobile
6/2016 Social Marketing Is A Vital Part Of Your Post-Digital Transformation Research Forrester Digital / Social Media
5/2016 Gamification and Mobile Marketing Effectiveness Research Journal of Interactive Marketing Mobile
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Research Journal of Interactive Marketing Mobile
5/2016 Marketing to Women Research Fluent Digital / Social Media
5/2016 The Coming Wave Of Virtual Reality Research Forrester Any Marketing Channel
5/2016 Planning and implementing effective mobile marketing programs Research Business Horizons Mobile
5/2016 Advertising Mail Future Prospects in Five Scenarios Research USPS OIG Direct Mail
5/2016 Canadian Marketers 2016 Outlook Research Ignite Digital Digital / Social Media

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